The Renaissance in Indian Jute Industry

The well flourished trade of jute products for long have brought a windfall gain for the small scale units involved in the business. For long, the focus of jute industry in India has been on traditional products like burlap sacks for packing food grains, cements, wheat and sugar. This approach created an impasse for small and medium enterprises. Realizing the limitations, the entrepreneurs of the new age made a quick response by adding new products to their basket. Indian jute industry received a major boost with growing interest of the International community in lifestyle products.


The renaissance in the Indian Jute Industry prompted growth of small scale units involved in manufacturing variety of items such as fancy party bags, stylish clutch bags, laundry bags, rucksacks, shopping bags, wine bags, carpets, rugs and much more. Experimental range of products from small scale industries started finding more takers for bio-degradable, eco-friendly jute made-ups both in the domestic and overseas markets. The welcome change encouraged the jute products manufacturers in diversification and modernization of their product portfolio.

Other major factor that fueled the demand for jute products was consciousness for Green Globe. The biodegradable nature of the jute fabrics made it a preferred choice for manufacturing eco-friendly products. Polythene bags were soon replaced by jute shopping bags. Big brands made promotional stints by using jute bags to attract the customers. Even jute handicrafts found connoisseurs across the globe for its beautiful charm.

With the major face-lift Jute Industry started finding favor with international buyers and fashion conscious youth of the country. The welcome change instigated small and mid-sized companies to revamp their processes and adopt new marketing strategies.

Besides, The government also took commendable steps to help small scale jute mills to upgrade their facilities and manufacturing process. The Jute Manufacturers Development Council (JMDC) has initiated a mass drive for modernization of jute units. With such as efforts taken by the government and entrepreneurs from small scale industries, the analyst expect a more productive and profit making years ahead with post better results coming in the next quarter.