Jute has always been known as a eco friendly, economical, versatile, bio degradable and recyclable vegetable fiber. There is a great innovation in the fashion world with jute fabric finding its place there. Right from packing material, bags to highly fashionable and glamorous garments, jute fabric has undergone a splendid evolution. Now, shifting towards social circles, jute has also created its interest and usage in both domestic as well as international arena.

Modern jute
Now a days, jute is not simply considered as a a crude material used mainly for gunny bags or hessians mixed. Rather it is blended with other fabrics like cotton, silk to produce a wide range of attractive decorative items, table mats, blankets, bags, wall hanging etc. The NIRJAFT (National Institute of Research on Jute and Allied Fibre Technology) in Kolkata has acquainted a unique technology to reduce the roughness of jute fiber and make it more malleable and soften.

Recent applications: Jute as fashion garment
One of the fashion show focused jute as a fashion connoisseur exporters and traders. This show has displayed vast collection of jute clothes for both men and women. The jute fabrics, texture and prints were acknowledged by many buyers, individuals and boutiques. Currently, the Ministry of textiles advertises an exhibition to feature the jute garments and other commodities. Some high profile designers like Mumbai's Pawan Aswani and Ashis Soni have highlighted jute on several fashion shows like at the Lakme India Fashion week 2000 and International Fairs in Dusseldorf, Germony. Fashion designer Prabha Mohanty has also used jute in highly fashionable and stylish garments. The latest trend in fashion is today focused on ethnic styles with complete range of jute accessories like jewelry, scarves, bags, ties, belts and many more.

Also, NIFT has taken participation in fashion shows having association with the Institute of Jute Technology and India's premiere natural fabrics store located in Mumbai, patronizing jute creation to a large and high extent.

The biggest asset of Jute is its natural golden color and high tensile strength. Earlier, the fiber is to be presented in its most natural appeal. In order to make it more sophisticated and elegant, jute is blended with different fibers like cotton, wool, nylon, rayon, acrylic or polypropylene. These fibers upgrade jute in terms of durability, feel, appearance, wash ability and resilience.

Presently, people are willing to accept innovations and modernization in the fashion wold. The natural color of jute when combined with bones, stones, metals and leather forms exotic and fascinating ornaments. One of the most important advantage of blended jute is the cost factor, jute is one of the cheapest fiber available in India. In all, the natural vegetable fiber jute has been launched from the monotonous world of sacks into the charismatic, high profile fashion world.